19. The rise of fascism has links to corporate power. American corporations played a role in Nazi Germany and the holocaust, such as IBM's punchcard machines that tabulated the victims' data. Corporate allegiance to profit trumps their allegiance to nationalism.
3. Having acquired rights of immortal persons, what kind of person is the corporation? By law, the corporation can only consider the interests of their shareholders. It is legally
bound to put its bottom line before everything else, even the public good.
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7. Who bears the moral responsibility for the actions of a psychopathic institution? The employees of the corporation can be the nicest people in their personal lives but still engage in monstrous endeavours at work. Can we separate the individual from the corporation?
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18. The beginning of the fight for the world's most important resource: water. In Bolivia, privatization makes water unaffordable for many of its citizens and the resulting protest turns violent when the military opens fire.
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16. Where do tomorrow's opportunities for profit lie? In the US, the Supreme Court ruled that anything alive can be patented except a human being. When life itself is ruled commercial fair game, gene pirates scour the world for new sources and the human genome project takes on new fervour.
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23. Epilogue. Victories are being won around the world but are they enough to turn the tide of global corporate dominance? Can we exploit the corporation's inherent weakness to pursue profit at any cost, even to itself?
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14. Branding is not just advertising, it's production. It's the dissemination of the idea of the corporation, such as Disney building a town called Celebration, Florida. They are selling the living embodiment of what the Disney brand is supposed to represent.
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20. Despotism was often a useful tool for the corporation to secure foreign markets. Corporations once even attempted to overthrow New Deal President Roosevelt and impose a fascist dictatorship in the US. The story of Major General Smedley Darlington Butler.
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4. What is an externality? Milton Friedman describes it as the effect of a transaction between two parties on a third party who is not involved in the transaction. A technical
sounding term that basically means let somebody else deal with the problems the corporation creates.
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15. Welcome to the new world of undercover marketing and product placement. With staged encounters such as passer-bys discussing a hot new CD, advertising is infiltrating our lives in ways we're not even aware of.
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9. A trader describes the tragedy of 9/11 as a blessing in disguise because for some people, it translated into great riches. Brokers celebrated the death and destruction of the Iraq war because "in devastation, there is opportunity".
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6. If we look at the corporation as a legal person, it exhibits all the characteristics of a psychopath using a personality diagnostic checklist by the World Health Organization.
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